Haier Europe Opens New Training Activation Centre

21 March 2023

We’re delighted to announce multinational home appliances and consumer electronics company Haier is continuing to expand its presence on the park as it opened a state-of-the-art training activation centre at the Park on March 16th

Haier Europe has been manufacturing highly customisable, tailor-made home and kitchen appliances for over 30 years, and includes brands such as Candy, Hoover and GE Appliances within its portfolio. Haier Europe now has three units at Birchwood Park.

The expansion of Haier’s presence on the Park strengthens our credentials for being a home to technology and innovation, and demonstrates oue ability to provide flexibility in office and warehouse requirements to exactly meet its occupier’s needs.

To mark the official opening of the new training academy, the Chief Executive of Warrington Council, Steven Broomhead, was in attendance.

Andy Lane, Service Director at Haier Europe, commented: “Haier Europe’s new unit at Birchwood Park is a training activation centre, where skilled engineers will be trained in the company’s latest products and technology. This training will enable them to provide a top-class service when our customers call us with any queries.

“This is Haier’s third unit in Birchwood Park and we are delighted with our latest expansion. We look forward to training our engineers in this new unit and we are delighted to be centering these units in Birchwood Park as we continue to grow our strong relationship with the Park.”

Haier UK has been an occupier here since November 2018. The new Training Activation Centre follows a new Brand Activation Centre in 2020; the deluxe showroom comprising separate sections for Haier, Hoover and Candy brands, a chef’s theatre for cooking demonstrations as well as 140 appliance models from the group’s expansive product portfolio.

Like our Park, Haier is dedicated to providing wellbeing support and services to its staff. The Park’s amenities, including the on-site gym, green open spaces and various food and drink options across the site have successfully supported Haier in recent years attract and retain both a talented and happy workforce.

Martin O’Rourke, Commercial Director here at Birchwood Park added: “For years, we have had an exceptional relationship with Haier UK and we are delighted to once again support the business with its continued growth, this time opening a training academy right here at the Park.

“We’re looking forward to seeing the quality of training Haier provides to its engineering staff in its new facilities, and we’ll always be on hand to accommodate any future expansions and updates”.

The Park recently welcomed a number of new occupiers to its business community, including global environmental services provider Tradebe and Engineering experts SEMP. Both businesses have taken up office space in Chadwick House.

We are also set to bring 161,000 square feet of warehouse space to the region with the latest Cavendish warehouse development. This will give both new and existing occupiers, like Haier Europe, the opportunity to expand or even take up another space to let should they need it.

To find out about the diverse range of office spaces available here, please head to https://www.birchwoodpark.co.uk/space-to-let/ or call the team on 01925 851536.

For further information about Haier UK, click here: https://www.haier-europe.com/en_GB/

Current Occupiers