Haier’s Red Dot and Ideal Home Awards Celebrate Excellence in Product and Kitchen Design

Haier has confirmed its position as a major player on the international design scene by winning two prestigious Red Dot Awards, and has once again cemented its position as a leader in kitchen innovation with two accolades at the Ideal Home Awards 2025, one of the UK’s most trusted consumer benchmarks for home and lifestyle excellence.

With over sixty years of history, the Red Dot Award is one of the most influential international awards dedicated to product design, evaluating excellence in aesthetics, functionality, and innovation. The Hoover and Haier brands once again stand out for their ability to combine advanced technology, style, and a deep understanding of real consumer needs. The two award-winning products are born in the Milan Experience Design Centre, the creative hub opened in late 2020 to merge the concepts of design, connectivity, and user experience in the development of Haier Group’s solutions. The MED is composed of a team of young talents from different nationalities, specialising in three synergistic disciplines: experience strategy, experience interaction, and product experience.

“We are extremely proud of these awards, which cover the entire spectrum of our brands- Hoover and Haier -and different product categories, from small to large appliances. These awards testify, not only to our team’s talent in understanding consumers and creating new, meaningful product experiences for them, but above all, to our ability to do so consistently across different product types and in a consistent way with the identity of the brands that serve our different European markets”- comments Federico Ferretti, Head of Design, Milan Experience Design Centre, Haier Europe -. “Design for us is a core element: it’s not just about aesthetics, but also about the ethical responsibility of improving everyday life and respecting the environment. Therefore, we will continue to invest in creating physical and digital experiences that simplify people’s lives and integrate harmoniously into their homes”.

The award-winning products:

Hoover HF2: the cordless vacuum cleaner that reflects the brand’s commitment to innovation through design by combining high suction power, lightness and ease of use, significantly improving the daily cleaning experience. Its ergonomic and compact design, engineered to reduce weight – only 1.3 kg in handheld mode – ensures comfort and manageability. The patented Ultracompactx3™ dust compaction technology and the Anti-Twist brush ensure a simple, effective, and innovative cleaning experience.

Haier I-Master Series 7: Haier’s range of small kitchen appliances embodies elegant design and advanced technology, to integrate harmoniously into domestic spaces and deliver a highly personalized experience. Clean lines, balanced geometries, high-quality materials, and a combination of matte and glossy finishes, combined with carefully crafted ergonomics, define a new concept of functional elegance designed to last and elevate the kitchen experience to a new level.

The Haier X Series 11 Washing Machine & Tumble Dryer Range was named Winner – Best Large Appliance (Kitchen) at the Ideal Home Awards 2025, while the Haier I-Master Series 7 Blender received Highly Commended – Best Small Appliance (Kitchen).

Judged by the expert editorial team at Ideal Home, the awards recognise appliances that combine high performance, user-centric innovation and standout design. With entries at an all-time high, the wins highlight Haier’s growing popularity in UK households and its commitment to delivering smarter, more connected living.

“We’re delighted to see the I-Master Series 7 Blender recognised by the Ideal Home Awards. This product was designed to bring premium performance and versatility to the everyday kitchen; combining style, function and smart connectivity in a way that truly supports modern living.”

— Catrin Davies, Product Manager, Haier UK & ROI

“The X Series 11 range represents the next generation of laundry innovation, and we’re proud to see it named Best Large Appliance. From advanced hygiene features to intuitive smart tech, it’s designed to make life simpler and fresher for our consumers.”

— Liam Cookson, Product Manager, Haier UK & ROI

The award-winning products:

X Series 11 Washing Machine & Tumble Dryer Range
Recognised for its Ultra Fresh Air system and connected design, this laundry duo prevents odours, mould build-up, and maintains fabric freshness for up to 12 hours after a cycle ends. The range combines minimalist aesthetics with cutting-edge performance to support healthier home living.

I-Master Series 7 Blender
Highly Commended in the small appliance category, the 3-in-1 blender features AI-assisted speed control and smart hOn app connectivity. It offers exceptional performance for smoothies, sauces, and frozen drinks – all with a sleek, modern design that elevates any kitchen space.

Click the relevant links to find out more about Haier products.