Introducing Haier, your neighbours at Birchwood Park

If you’ve walked or driven past our office here at Birchwood Park, you’ve probably spotted the Haier logo. While we might look like just another business on the park, there’s a good chance you already have one of our appliances in your kitchen or utility room. Whether it’s a Hoover washing machine, a Candy oven or a Haier fridge, we may already be part of your everyday life.

So, who is Haier?

For more than 40 years, Haier has been creating home appliances designed to make everyday life a little easier. Today, Haier Europe is home to three much-loved brands – Haier, Hoover and Candy – each with its own personality, but all sharing the same commitment to smart ideas, reliable performance and thoughtful design.

In fact, Haier has been recognised as the No.1 Global Major Appliances Brand for 17 consecutive years*, something we’re incredibly proud of.

*Source: Euromonitor volume sales data

Here’s a quick introduction to the Haier family:

1. Haier: Premium Innovation & Smart Living

Haier is our flagship brand, where cutting-edge technology meets sleek, modern design. Think ultra-energy-efficient refrigeration, connected washing machines that help optimise detergent use and state-of-the-art kitchen appliances. If you love premium design and seamless smart-home technology, Haier is the brand for you.

2. Hoover: The Heritage Name You Trust

Generations of families have grown up with Hoover. Today, it’s about much more than floorcare. From washing machines and tumble dryers to cooking appliances, Hoover combines the trusted reliability people know with practical innovations that make everyday chores that little bit easier.

3. Candy: Italian Style Meets Everyday Practicality

Candy has been making life easier since launching Italy’s very first washing machine back in 1945. Today, the brand combines accessible smart technology with stylish, practical appliances designed for busy homes. It’s all about making everyday tasks straightforward, affordable and efficient.

Three Brands, One Vision

Whether you’re drawn to Haier’s premium innovation, Hoover’s trusted heritage or Candy’s everyday practicality, you’re choosing appliances backed by one of the world’s leading home appliance companies.

And while our products are found in homes across the globe, we’re proud to call Birchwood Park home. We’re delighted to be part of the local business community.