Haier Europe’s Sustainability Report 2025 sets out progress in renewable electricity and appliance efficiency

Renewable electricity exceeds 80% and operational emissions fall by nearly 63% year on year, alongside progress in circularity and connected services

Haier Europe has published its Sustainability Report 2025, presenting its environmental, social and governance performance and the priorities guiding its work across operations, products and business relationships. Covering the period from 1 January to 31 December 2025, the document has been prepared with reference to the European Sustainability Reporting Standards (ESRS), supporting the company’s compliance with applicable Corporate Sustainability Reporting Directive (CSRD) requirements.

Across Haier Europe’s operations, renewable electricity accounted for over 80% of electricity use in 2025, compared with 45% in 2024. Combined Scope 1 and market-based Scope 2 greenhouse gas emissions decreased by nearly 63%, reaching around 13,600 tonnes of CO₂ equivalent, down from around 36,600 tonnes the previous year.

These results support Haier Europe’s climate roadmap, which includes targets to reduce Scope 1 and Scope 2 emissions by 50% and emissions from the use of sold products by 42% by 2030, against a 2021 baseline, alongside the ambition to achieve operational carbon neutrality by 2050.

“At Haier Europe, sustainability is integral to the way we make decisions, innovate and grow. The direction set out in this report reflects a transformation that goes beyond individual initiatives: it is about building a more resilient business that creates lasting value for consumers, employees, partners and the communities in which we operate,” says Karim Bruneo, Communication, Public Affairs, ESG and Sustainability Director, Haier Europe.

Strengthening operational performance

Renewable electricity from procurement and on-site solar generation more than doubled compared with 2024, reaching around 42,700 MWh in 2025. These complementary sources support the company’s energy transition across its manufacturing footprint, with renewable energy projects in Türkiye, Italy and China.

Resource management is another area of progress. Haier Europe recorded a waste recycling rate of over 98%, while the Türkiye site achieved Zero Waste to Landfill status through material recycling. More than 31,000 tonnes of waste electrical and electronic equipment were collected and around 27,600 tonnes of recycled materials recovered. Packaging initiatives focus on reducing unnecessary materials and improving recyclability, supporting the company’s target of fully recyclable packaging by 2030.

Bringing efficiency into everyday routines

The use of sold products remains the largest contributor to carbon footprint, making appliance efficiency and daily use central to its sustainability strategy. Haier Europe develops solutions around everyday consumer needs, focusing on energy efficiency, connected functionality and care across washing, refrigeration, cooking and dishwashing.

All Haier-branded washing machines offered on the market are rated A Class. The X Series 11’s Soft Wash water-softening system, for example, improves detergent performance at lower temperatures, helping consumers care for fabrics while reducing the need for higher-temperature washing.

In refrigeration, energy-efficient ranges are complemented by connected functions that help users manage food storage. Proactive Temperature adjusts fridge settings in response to factors such as weather and shopping habits, while Smart Food Locator offers guidance on where to store different foods to help preserve freshness.

Cooking innovations bring efficiency into meal preparation: A++ connected ovens offer functions that remove the need for preheating and allow several dishes to be cooked on multiple levels in a single cycle. In dishwashing, load-sensitive programmes and smart dosing adapt washing to what is inside the appliance, while Half-Load Pro allows users to target a specific basket when washing smaller loads.

Extending value beyond the appliance

Through the hOn App, consumption monitoring, personalised guidance and maintenance alerts help consumers understand how their appliances perform and make informed decisions about their use and care.

Partnerships with energy providers connect appliance use with household energy management, including services that help consumers schedule washing when electricity costs are lowest.

The company’s approach also encompasses repairability, durability and refurbishment, with the aim of keeping products in use for longer. Lifecycle assessments help identify environmental hotspots and inform product development, linking decisions about design and performance with impacts throughout an appliance’s life.

People and responsible business

Haier Europe delivered over 109,000 hours of training in 2025, averaging more than 21 hours per employee, to support the development of technical, professional and leadership skills.

The Own It model promotes responsible decision-making, ethical behaviour, accountability and compliance across the organisation. Supplier due diligence supports responsible sourcing, while data protection and cybersecurity policies underpin the company’s approach to connected products and services.

The Haier Europe Sustainability Report 2025 is available on request.