Multi zone football experience showcases smart home appliance brand Haier’s partnership with Liverpool FC

Haier showcases its partnership with Liverpool FC by producing an innovative and immersive fan experience celebrating innovation, football and unforgettable moments – with a guest appearance by Liverpool legend John Barnes

Global home appliance leader Haier is showcasing its partnership with iconic football club Liverpool FC by launching an immersive multi-day pop-up experience in the heart of Liverpool city. The event, which kicks off on Wednesday, 12th November at Liverpool One, will provide fans with numerous ways to experience the synergy between football and smart home technology. It will also feature a special appearance by Liverpool legend John Barnes on Sunday 16 November, offering fans an incredible opportunity to meet one of the club’s all-time greats.

A Multi-Zone Celebration of Champions

The Haier x LFC Pop-Up is a bold, immersive activation designed to engage fans of all ages. Set within a modular, multi-zone space, the experience across four zones, will showcase Haier’s cutting-edge smart home technology alongside Liverpool FC’s rich heritage. From the “Champions Locker Room” featuring Haier’s X Series 11 range and a Mohamed Salah No.11 shirt, to interactive zones that blend sport, technology, and entertainment, the event promises to be a must for any Liverpool or football fan.

AI-Powered Photo Experience: Be Number One

Since 2023, Haier has transformed sports sponsorships into a powerful platform for global brand storytelling through initiatives such as the “Play with the Number Ones”. Haier is investing in initiatives that resonate with people’s lives, turning sport into a universal language that unites technology, culture, and emotion under one shared story: Play with the Number Ones.

Fans will step into the spotlight with the “Be Number One” AI-powered photo zone. Guests can strike a pose in front of a pitch-side backdrop and receive a personalised, shareable image delivered straight to their mobile device via a QR code. With dynamic themes and branded plinths for interaction, this zone is designed to amplify social engagement and create lasting memories that fans can take away with them.

Discover the Full Product Line-Up

In the “Discover Your Number One” zone, Haier, the world’s number one brand in major home appliances for over 16 years (Euromonitor), will unveil its full smart home product suite in a visually striking display. Guests can explore the latest innovations in home appliances, engage with product experts and enjoy interactive fact tags and digital content. The space is designed to educate and inspire, leaving fans with an experience that showcases two top brands and their commitment to excellence.

Football Challenge: Play with the Number Ones

For those looking to test their skills, the “Play with the Number Ones” football challenge invites fans to compete in a light-hearted, high-energy game. Participants will aim to score goals into targets within a set time, with the chance to climb the leaderboard and win exclusive prizes.

A Star-Studded Finale: Liverpool Legend John Barnes

The five-day event will culminate in a special appearance by John Barnes on Sunday, 16th November, from 10:00 AM to 12:00 PM. Fans will also have the chance to enjoy some major surprises during the day. Regarded as one of Liverpool’s all-time greats, John won two league titles and two FA Cups. He earned 79 England caps, scored iconic goals and remains celebrated as one of Liverpool’s greatest players.

John wore Liverpool’s famous Candy-sponsored shirt from the late 1980s and early 1990s. During that period, he was one of the club’s standout players. Candy is a sister company of Haier, who are now picking up the story again and continuing on this special connection.

With a full schedule of live activations, content capture, and brand engagement the Haier x LFC Pop-Up is set to be a landmark celebration of partnership, performance and passion by two leaders in their respective fields.

Haier is the world’s No.1 brand in major appliances, known for its innovation, design, and commitment to excellence. This partnership with Liverpool FC highlights Haier’s dedication to connecting with consumers through shared values of performance and leadership.

To discover more about Haier’s new ranges and to keep updated on new appliances, go to www.haier.co.uk